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Internet advertising, website positioning
So you already have a new website? Nice but so what if no one but your friends can see it? Only a well visible website on the web will attract interested potential customers.
Positioning and E-marketing are considered to be among the most effective advertising methods that can bring a measurable return on investment in a short period of time.
Assuming that each advertisement should result in as many customer enquiries as possible and, from these, in products and services sold to them, then, on the basis of many years of action as a interactive agency seo we can conclude that positioning and search engine marketing leads the way in the cost-target-effect relationship.
In order to properly position or advertise a website in search engines, several factors must be met, which many positioning companies overlook.
First of all, the website must be attractive, well-written, i.e. encourage potential customers with its offer, then it should be properly optimised for the relevant keywords.
Only when these basic assumptions are met, can the positioning process begin.
In a nutshell, positioning is based on several basic stages, each of which is a process consisting of a number of consecutive components.
We will make and optimise your website so that it encourages the user to explore your offer and works reliably on search engines and mobile devices.
We will attract targeted customers to your website through search engine marketing and sponsored campaigns.
You will begin to collect email and telephone enquiries from customers, resulting in increased sales and new contractors
Clients who have been working with us for years and enjoy sales results are the best calling card for our company. Therefore, instead of listening to promises of ‘pie in the sky’, it is worth trusting a contractor who has been active in the field of positioning and campaigns for several years. In addition, they are able to document their effectiveness with a solid portfolio of positioned keywords and acquired customers.
Work results – our work results can be measured very quickly in the form of an increase in requests for products and services and more specifically in the form of visit reports and clear statistics provided by our company on a regular monthly basis.
This is one of the key elements of a successful collaboration. Imagine an SEO agency creating a list of 100s of things to improve on a website and then having the client do them. The client wonders why he has to do something he thought he had paid for. He then receives the often typical response ‘because you signed a contract with an SEO agency, not a web development company’. The client is left alone with the problem and has to spend extra budgets and and time looking for a website professional. And wouldn’t it be better to have an SEO agency that also has web designers and webmasters at its disposal, so that it can take care of the complex implementation of optimisation? Sure it would, which is why it’s a good idea to partner with us, we don’t leave clients with DIY problems and we carry out optimisations from a to z, taking the full burden off the client.
From the convenience of our webmaster skills comes another, i.e. the removal of any website administration responsibilities from the client for the duration of the campaign. As part of our SEO services, it is we who will take care of the administrative changes to the site, updating the content and optimising it for advertising. In this way, the client can fully enjoy the growing traffic on the site and we ‘behind the scenes’ do what needs to be done.
We’ll get you to the top by:
Our company has been involved in website positioning for Polish and foreign search engines for many years. Our specialists have many years of experience in directing targeted traffic to clients’ websites. Besides, as an agency dealing with website positioning services for many years, we have a massive tool base, built for almost 8 years, which certainly translates into results for our clients. When positioning websites, we use only non-invasive techniques, the so-called White Hat Seo, which eliminates the possibility of Google imposing penalties on the website.
When you order a positioning service from our company, you can be sure:
Sponsored links are the ideal advertising to complement web positioning, especially in situations where delay is not an option and you need to promote your product or service in a short period of time.
With a sponsored links campaign you receive several key benefits:
When you order a sponsored links campaign for a website from us, you receive a voucher worth PLN 250 to start free of charge + free launch and optimisation of the campaign.
It is an ideal form of advertising activity that we use for budget clients who want to build their company’s image online in a more visual way.
We do this by designing a video spot according to an agreed script and then publishing and promoting it on the most popular video sites such as Youtube.
When setting up the campaign, we carefully select the frequency of the ad and the target group to which it is to be displayed, thus ensuring maximum interest in the spot on the part of potential customers.
The benefits of video advertising include:
For SEO to be effective, a few key elements need to be taken care of.
The first step in effective SEO for a website is to choose the right keywords. Keywords are terms or phrases that potential users type into a search engine to find content related to them. It is therefore important to understand exactly what keywords are relevant to your website. Keyword research is a process that requires attention to detail. It is worth using keyword analysis tools to find the ones that are most popular in your industry.
Another key element is optimising the content on your website. The content must be attractive to users, but also understandable to search engine robots. Content optimisation covers several aspects:
1. unique and valuable content
Content on your site should be unique and provide value to readers. Avoid copying content from other sites as this can lower your site’s ranking.
2 – Keywords in the Content
The keywords you have previously chosen should be included in the content of your site. However, do not overdo them to avoid a spammy effect.
3 Content structure
Content should be well organised and divided into relevant sections and paragraphs. Use headings (H1, H2, H3, etc.) to mark relevant topics and keywords.
Backlinks, i.e. links leading to your site from other websites, have a huge impact on SEO. It is important to acquire strong backlinks, i.e. backlinks that come from credible sources, i.e. substantive sites, preferably from the same industry and domains with a long history.
The speed at which a website loads and its responsiveness on different mobile devices are factors that influence positioning. Modern users expect fast access to content, so it is worth taking care of:
1. optimise Images and Multimedia Resources
Minimise the size of images and media files to speed up page loading.
2. Adapt to Mobile Devices
Make sure your website is responsive and works well on mobile devices, which can improve its ranking in mobile search results.
Website positioning is a process of continuous improvement. Therefore, it is important to regularly analyse and monitor your website’s performance. Use data analysis tools to track your website traffic, search engine result positions and user behaviour.
Website positioning is a complex process that requires many factors to be taken into account. Choosing the right keywords, optimising content, building strong backlinks and ensuring your website is fast and responsive are key elements that will help you achieve SEO success. Be sure to constantly analyse and refine your strategy to maintain a high ranking in Google search results.
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