Modernisation should begin with a thorough and detailed analysis of all its elements. Updating a website means not only refreshing its appearance, but sometimes the entire mechanics and infrastructure used by the website.
The reasons for refreshing, updating or redeveloping a website always determine how extensive the scope of work will be and what measures need to be taken. Typically, 90 per cent of the clients who turn to us need a major overhaul of their website, and this involves a complete change to the code and presentation of the website. The reason for this is usually an outdated design or website mechanics that do not meet current standards.
In the first stage of our work, we will conduct a UX audit of your website in terms of meeting user expectations and needs. The aim of the audit is to find the answer to the question of what changes should be made so that the website fulfils its objectives more effectively. At this stage, we establish with you the requirements and expectations for the project. To these we add our own ideas, draw common conclusions and considerations. We then compile everything into a specification, on the basis of which we move on to the process of realising the graphic concept and create the design of the new version of the website.
This is the stage where we redesign the layouts and design of the website based on functionality and current standards. At this stage, we are keen to show the client what the website will visually look like once all the work has been completed. We present the graphic designs as static or dynamic graphics, along with a detailed description of how each element works. The website design is a key element, setting the visual and functional direction of the entire implementation.
On the basis of the accepted website design from the previous stage, or making any design remarks, we proceed to the final stage, i.e. the coding and implementation of the website redesign. The implemented redesign has all the functionalities, effects, animations and web software, thus becoming a complete and fully functional website in a new version for publishing on the web.
At this stage, we aim to improve the site so that it generates valuable organic traffic based on the best keyword phrases for the industry. Nowadays, it is standard that SEO services are combined with UX in order to achieve the double goal of satisfying both users and search engine algorithms. A website is not just about looks, design and performance per se. Everything should function quickly and efficiently, which is why we put every effort into lightness, loading time and search engine optimisation when creating websites.