Redesign, update of website

Website redesign
Website redesign involves making changes to the appearance or design of a website to bring it up to current standards and customer expectations. This procedure is performed every few years, as more or less frequently changes take place in the Internet space, which may influence, for example, the position of a website in search results.

usługa marketingu internetowego

Modernisation should begin with a thorough and detailed analysis of all its elements. Updating a website means not only refreshing its appearance, but sometimes the entire mechanics and infrastructure used by the website.

The reasons for refreshing, updating or redeveloping a website always determine how extensive the scope of work will be and what measures need to be taken. Typically, 90 per cent of the clients who turn to us need a major overhaul of their website, and this involves a complete change to the code and presentation of the website. The reason for this is usually an outdated design or website mechanics that do not meet current standards.

When to carry out a redesign, modernisation of the website?

  • The website contractor, IT specialist or programmer has terminated his cooperation with your company, leaving the website uneditable
  • You are unable to administer the site yourself, and contact with the contractor is difficult
  • The website does not meet current technological, security or visual requirements
  • The contractor is unable to update the website due to the limitations of the technology they use.
  • The number of conversions on your website is decreasing and the rejection rate is increasing
  • Lack of traffic from mobile devices, lack of responsiveness
  • The website is not up to modern standards or does not stand out from the competition

What does a website upgrade offer?

  • Tailoring the website to users’ needs
  • Alignment of all website elements to the company’s branding and marketing strategy
  • Eliminating errors that interfere with website optimisation, affecting, for example, low search engine rankings
  • Increase conversions
  • Solving server-related technical problems

How does a website update and redesign work?

01 | UX audit

In the first stage of our work, we will conduct a UX audit of your website in terms of meeting user expectations and needs. The aim of the audit is to find the answer to the question of what changes should be made so that the website fulfils its objectives more effectively. At this stage, we establish with you the requirements and expectations for the project. To these we add our own ideas, draw common conclusions and considerations. We then compile everything into a specification, on the basis of which we move on to the process of realising the graphic concept and create the design of the new version of the website.

02 | Web design

This is the stage where we redesign the layouts and design of the website based on functionality and current standards. At this stage, we are keen to show the client what the website will visually look like once all the work has been completed. We present the graphic designs as static or dynamic graphics, along with a detailed description of how each element works. The website design is a key element, setting the visual and functional direction of the entire implementation.

03 | Website creation

On the basis of the accepted website design from the previous stage, or making any design remarks, we proceed to the final stage, i.e. the coding and implementation of the website redesign. The implemented redesign has all the functionalities, effects, animations and web software, thus becoming a complete and fully functional website in a new version for publishing on the web.

04 | Website optimisation for SEO

At this stage, we aim to improve the site so that it generates valuable organic traffic based on the best keyword phrases for the industry. Nowadays, it is standard that SEO services are combined with UX in order to achieve the double goal of satisfying both users and search engine algorithms. A website is not just about looks, design and performance per se. Everything should function quickly and efficiently, which is why we put every effort into lightness, loading time and search engine optimisation when creating websites.

Why should you carry out your website redesign with us?

Impressive workmanship

UX audit

Simplicity of navigation

Search engine optimisation

Functional CMS system

Protection against burglary

Reliability

Example of website modernisation, redesign

Vlog Poradnik
Współpraca
Privacy Overview
ajmer animacja reklamowa

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