Audyt Seo Witryny, Analiza Strony Internetowej

Not everything that is pretty on the outside is mechanically sound.

There are websites which are visually very attractive and impressive. On the other hand, something doesn’t feel right because such a website ranks very far in search engines, is rarely visited and as a result, the audience for presenting its magnificence is small.

Unfortunately, this is a common scenario, where designers forget that apart from a nice and impressive appearance, what matters are the mechanics and the right balance of proportions in the relation efficiency – effectiveness – website load. Too few visual elements have a negative impact on the perception of the site, while too many will slow it down and discourage visitors. Therefore, a golden mean is essential here.

We carry out a UX audit with a view to the future and growth of your business

We are eliminating functionality-related errors

We increase the conversion rate

WHAT DO WE AUDIT?
WHAT CAN WE HELP YOU WITH?

We conduct audits of various web projects including:

Audits of service websites
Web shop audits
Corporate website audits
Portal audits
Information website audits
Audits of websites of institutions and organisations

Depending on the type of technical problem:

We will help you successfully close your project without technical errors.
We will test and analyse your project functionally and thoroughly before you pay for it.
We will advise effective solutions as to the usability, convenience, UX and interface of the project.
We will produce a summary technical documentation in the form of a website audit.

A website security audit focuses on identifying potential threats and risks to website security.

This type of audit assesses the performance of a website, identifying areas where page loading speed, responsiveness and overall performance can be improved.

The software legality audit focuses on verifying that the website uses legitimate software and tools and that they do not infringe copyright or licences.

An SEO audit assesses the search engine optimisation of a website. It helps to identify keywords, optimise content and other factors that affect a website’s position in search results.

This type of audit focuses on analysing user behaviour on the site. It helps to understand how users use the site, identifying areas that can be improved to increase usability and user satisfaction.

A Google Analytics or Google Tag Manager audit aims to ensure that the analytics tools are configured correctly and collect accurate data. It also helps to analyse the effectiveness of marketing activities.

A legal audit focuses on ensuring that a website complies with current legislation. It may include an analysis of terms and conditions, illegal clauses and consumer protection legislation. The RODO audit focuses on compliance with data protection requirements.

A UX audit is an expert analysis that provides a comprehensive assessment of your website in terms of its compliance with user expectations and preferences. The result of the audit is a set of documents with elaborated individual elements of the website, with particular emphasis on its usability. We will identify errors that prevent your company from achieving its business goals. On the basis of the data and analyses we present, you will be able to streamline processes and create a website that will be an excellent communication and sales tool.

Periodic usability tests
On website renewal
When the conversion rate decreases
If the rejection rate increases
You suspect that your website is not user-friendly

Increase conversion rate
Verify the correctness of website design
Improve website functionality
Review website layout and navigation
Increase customer satisfaction
Refresh your old website design

Streamlines processes and increases conversions
Increase user satisfaction
Understand your audience’s needs
Improve the usability of your website

Quality of the message on the page
Structure of the website, e.g. home page, sub-pages, navigation
Readability and usability of graphics
Usability of forms, product pages, categories
Information architecture of the website
Competing websites

An SEO audit aims to comprehensively analyse your website in terms of parameters relevant to search engines. It enables identification of as many errors as possible that have a negative impact on the positioning results. The result of the website audit is a set of documents with the development of individual elements of the website in terms of optimisation. We will present the strengths and weaknesses of your website and give you the necessary tips to improve your website’s position in search engines.

When implementing a new website
When modernising a website
As part of a cyclical study of website functionality
Before starting the positioning process
When changing the positioning company

Reach a larger audience
Increase your position in search engines
Improve website performance
Receive a comprehensive action plan
Eliminate errors that reduce your SEO performance
Increase sales through your website
Find new and effective solutions

Increase traffic to your website
Action introduced after the audit will increase conversions
Increase in the position of key phrases
Eliminates technical errors
Increases recognition of your company

Site visibility
Website indexing
Responsiveness of the website
Website speed
Meta tag configuration
Content visibility
Content structure
Links
Image files
Rejection rate
Keywords
Content in terms of duplication

The Google Ads audit is designed for advertisers who want to improve the performance of their campaigns. The constant changes made to this platform often mean that clients do not make full use of the possibilities it offers. The result of our audit
Google Ads is a set of documentation analysing the strengths and weaknesses of your advertising campaign. The process of verifying your Google Ads account will allow you to assess the effectiveness of your activities, and the changes made after the audit will allow you to reduce the cost of your adverts

As part of a cyclical study of the quality of an advertising campaign
In the event of a drop in website traffic
In the event of ineffective advertisements
When in doubt about the correctness of the marketing services you are using.
When changing the internet marketing company for your website

Increase advertising effectiveness
Increase campaign quality based on the latest solutions
Reduce areas generating expensive conversions
Effectively acquire new customers
Increase traffic to your website

You will learn the good and bad points of your advertising campaign
Learn how to make better use of your budget
Discover new advertising opportunities
Find out whether your campaign is targeted at your business goals
Streamline your ad management process
Gain information about your users that will help you with targeting

Keywords
Campaign structure
Account configuration
Texts and advertising graphics
Click-through rates
Rejection rate
Conversion rate
Campaign budget for optimum utilisation
Extensions used
Target audience

A comprehensive website audit is a sophisticated and comprehensive assessment of all aspects of a website, aimed at providing the website owner with a complete picture of its condition and identifying areas that need to be optimised or improved. Such an audit is particularly useful for companies and businesses that want to maximise the efficiency, security and competitiveness of their website. Here’s what to know about a comprehensive website audit:

Security Audit: Checking the site’s security systems, detecting potential vulnerabilities and threats. This will ensure that the site is resistant to hacking attacks and kept secure.
Performance Audit: An assessment of the site’s performance in terms of loading speed, responsiveness and overall performance. This will ensure that users do not have to wait too long for the page to load.
SEO audit: Analysis of the search engine optimisation of a website. Assesses the accessibility of content for indexing, quality of content, as well as keyword strategy and linking.
UX audit (User Experience): User experience assessment, analysing the behaviour and navigation of users on the website. This helps to understand what factors affect user satisfaction and how to improve the user experience.
Data Analytics Audit: Checking the configuration of analytics tools, such as Google Analytics or Google Tag Manager, and analysing the data collected by these tools. This enables accurate tracking of website traffic and the effectiveness of marketing activities.
Legal Audit: Compliance with legislation such as RODO (data protection), and analysis of compliance with e-commerce, advertising and consumer protection regulations.
Content Audit: Analysis of the quality of content on the website, including grammatical correctness, consistency of style, information value and visual appeal. Good content is key to attracting and retaining users.
Technical Audit: Assessment of the site’s technical infrastructure, such as servers, databases and frameworks. This helps to ensure the stability and availability of the site.

Performance Improvement: Identifying and removing bottlenecks and performance issues can significantly speed up a site’s performance, resulting in a better user experience.
Increasing Visibility: An SEO audit helps increase a site’s visibility in search results, which attracts more organic traffic.
Site Security: With a security audit, you can effectively protect your site from attacks and data loss.
Legal Compliance: A legal audit helps you avoid legal issues and ensure compliance with current regulations.
Improved User Experience: A UX analysis helps you understand what changes need to be made to make users happier and more likely to return to your site.
A comprehensive website audit is an essential tool to help website owners understand what steps need to be taken to improve website effectiveness, security and usability. Conducting such an audit on a regular basis is key to maintaining a competitive online position.

Interested in a website audit?

Fill out the form and we will contact you with a free offer to analyse your site

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Wyrażam zgodę na przetwarzanie danych osobowych zawartych w formularzu przez firmę AJMER SP. z O.O. w celu odpowiedzi na zadane pytanie oraz potwierdzam zapoznanie się z polityką prywatności.

Administratorem danych osobowych zawartych w formularzu jest firma AJMER SP. z O.O. z siedzibą pod adresem: ul. Polna, nr 30/32, 26-600 Radom. Dane będą przetwarzane do podjęcia działań na Pana/Pani żądanie w celu odpowiedzi na pytanie zadane w formularzu oraz do celów wynikających z prawnie uzasadnionego interesu realizowanego przez administratora danych, a mianowicie marketingu bezpośredniego zgodnie z Polityką prywatności. Dane będą przetwarzane do czasu zrealizowania lub zaprzestania realizowania ww. celów. Przysługuje Panu/Pani prawo do żądania dostępu do podanych danych, jak również do ich sprostowania, usunięcia lub ograniczenia przetwarzania, a w zakresie przetwarzania do celów marketingu bezpośredniego również prawo do sprzeciwu wobec przetwarzania. Może Pan/Pani wnieść skargę do GIODO/PUODO. Podanie powyższych danych jest dobrowolne, lecz niepodanie ich będzie skutkowało niemożnością realizacji celów, o których mowa powyżej.

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Audits, website performance analysis

We carry out a UX audit with a view to the future and growth of your business

We are eliminating functionality-related errors

We increase the conversion rate

Interested in a website audit?